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Disruptor! The word in itself is disruptive. But what exactly does it mean? Is it a negative attribute? And how is it relevant in the context of healthcare? Disruptor in the business world is synonymous with Professor Clayton Christensen’s theory of disruptive innovation. His theory has specific criteria on market entry, enabling the build of … Continued

Everyone is talking about innovation. The pharma industry is bursting at the seams with ideas. But often from passionate people who are frustrated at the lack of time or freedom they have to develop them. Market access is no exception. The prospect of identifying new ways to help the NHS ensure patients gain access to … Continued

Charles Darwin would have made an awesome business leader. He knew that it is not the strongest or the most intelligent that survives, it is those who are most adaptable to change. The same is true in business. No more so than for the Pharma industry that finds itself at the mercy of a customer base that … Continued