The NHS is “open for business!” Pharma, are you ready to disrupt the status quo?
Disruptor! The word in itself is disruptive. But what exactly does it mean? Is it a negative attribute? And how is it relevant in the context of healthcare? Disruptor in the business world is synonymous with Professor Clayton Christensen’s theory of disruptive innovation. His theory has specific criteria on market entry, enabling the build of … Continued