Blog

The digital revolution has arrived. New technology and advanced analytics are transforming how the pharmaceutical industry works, competes and engages with customers. How then can you get ahead of the curve? Health system efficiencies As new and increasingly innovative medicines provide more opportunities for treatment options in previously unmet areas of need, patient access can … Continued

The sales aid is dead, long live the value proposition! Controversial? Yes! I’ve been banging the drum for market access for well over decade. Those who know me well will know that drum is pretty loud! Market access is my passion (I’m serious!), so no surprises then at my opening line. Today my drum is … Continued

Lessons in market disruption from the natural and virtual world! Here at Accession, we are passionate about making a difference. When it comes to market access, we make it our business to question traditional thinking, to challenge convention and to disrupt the status quo. This has led us to develop game-changing market access solutions that … Continued

Disruptor! The word in itself is disruptive. But what exactly does it mean? Is it a negative attribute? And how is it relevant in the context of healthcare? Disruptor in the business world is synonymous with Professor Clayton Christensen’s theory of disruptive innovation. His theory has specific criteria on market entry, enabling the build of … Continued

Everyone is talking about innovation. The pharma industry is bursting at the seams with ideas. But often from passionate people who are frustrated at the lack of time or freedom they have to develop them. Market access is no exception. The prospect of identifying new ways to help the NHS ensure patients gain access to … Continued

Charles Darwin would have made an awesome business leader. He knew that it is not the strongest or the most intelligent that survives, it is those who are most adaptable to change. The same is true in business. No more so than for the Pharma industry that finds itself at the mercy of a customer base that … Continued